Digital Marketing for Political Campaigns- Paid Internship

Bully Pulpit Interactive was founded by the digital marketers of the Obama Presidential campaign to help clients in the public and private sectors create modern versions of what President Roosevelt once called a “bully pulpit,” or a platform, to tell their story, increase their bottom line and shape public opinion.

In 2008 our team helped to create  a new political model. Digital marketing harnessed the energy created by Barack Obama’s candidacy and drew millions of new supporters into a movement.  With unprecedented rates of return on investment, the Obama online paid media program contributed to the following results:

• 13 million active email list subscribers
• Over $500 million raised online
• 29 primary and caucus state victories, driven by supporters recruited online
• A 53% general election victory

Today, we work with global non-profits, corporations and advocacy groups to develop a comprehensive framework for digital. We integrate communications and marketing best practices to maximize mind share from a social, paid and earned media point of view. Some recent clients include Obama for America, SHRM, and LIVESTRONG.

Fellowship Description

BPI is looking to fill 3-6 paid fellowship positions in the departments of Email & Social Media Marketing, Online Advertising and Design. BPI is seeking qualified college senior and/or recent graduate to join our fast-paced growing team of digital marketing strategists. Candidates will have the unique opportunity to work with major political races, leading philanthropic organizations and corporations.   The duration of the fellowship is one full semester (3 – 6 months) and will be extended pending review. A full time position will be considered after the completion of the fellowship program.

The candidate selected with work closely with BPI staff in order to support an array of projects from website and advertising campaign launches, to content and social media strategy. We work on a variety of clients’ digital efforts, move quickly and efficiently and are looking for a fellow to help us shape the online marketing world through email, content, advertising, direct marketing and design.

Reply to internships@bpimedia.com with your full name, best means of contact, resume, and cover letter.

Please specify which fellowship you are interested in per the descriptions below and please specify your qualifications for the position.

Online Advertising Fellowship Qualifications

• Excellent written and verbal communication skills
• Passion for Democratic politics and marketing
• Ability to excel in a fast pace environment
• Excellent organizational skills and an eye for detail
• Desire to organize data and work toward actionable outcomes
• Excellent understanding of Excel, Word
• Ability to work independently with minimal direction as well as part of a project team
• Understands deadlines

Preferred Skills

• Knowledge of AdWords, AdCenter, DFA (DART), Google/Bing, Facebook, Twitter, LinkedIn, YouTube advertising
• Knowledge of HTML and/or basic graphic design skills (Photoshop, Flash)
• Knowledge of analytics platforms
• Background/experience in advertising, marketing, social media, fundraising, email and/or politics

 Email & Social Media Marketing Fellowship Qualifications

• Excellent written and verbal communication skills
•  Experience writing online content – social media, blogs, email marketing
•  Passion for Democratic politics
•  Ability to excel in a fast pace environment
•  Excellent organizational skills and an eye for detail
•  Excellent understanding of Excel, Word
•  Ability to work independently with minimal direction as well as part of a project team
•  Understands deadlines

Preferred Skills

• Knowledge of CRM platforms such as Salsa, Convio, Hubspot, MailChimp or similar platforms
• Knowledge of social media marketing on platforms such as Twitter, Facebook, LinkedIn, Tumblr, Instagram, Vine
• Knowledge of analytics programs and monitoring platforms
• Experience in advertising, marketing, social media, fundraising, email and/or politics

Graphic Design Fellowship Qualifications

•  Excellent capabilities with Adobe Software Suite (Photoshop, Illustrator, Flash)
•  Strong visual communication and layout skills
•  Understanding of online advertising units and creation of shareable/info-graphics
•  Attention to detail

Preferred Skills

• Ability to work independently with minimal direction as well as collaboratively as part of a project team.
• Knowledge of HTML/HTML 5, CSS, Javascript, Action Script
• Background/experience in new media or multimedia design
• Background/experience in advertising, marketing or politics a plus

Location:  Washington, DC
Schedule: Part-time (15-20 hours a week in Fall/Spring; Summer is full-time)
Job Type: Paid Fellowship
Employee Status: Temporary